Day Zero was fast approaching; the day Cape Town’s taps run dry. And with 80% of water being used in the bathrooms, Capetonians were told to reduce their shower time to 2minutes or less. But no one was listening, and what they needed was a fun way to time their showers.
Capetonians could then listen, sing along, and time their showers, all at once. Our campaign launched with online films, and we created band posters, that became press ads, that became Shazamable links to tracks
We turned shower heads into mics and taps into volume knobs, to transform an every-day shower into a custom-built mobile karaoke booth. Our booths were placed in popular tourist spots around Cape Town and also featured on South Africa’s leading breakfast shows. We urged tourists and locals to step into our water-free shower booths and sing along to our karaoke videos, before using the tracks to time their showers at home.
Our Mobile shower booths had built-in screens that displayed karaoke videos with sing-along subtitles. Here people could get into our waterless shower and choose their favourite sing-along video, and then practice the sped-up versions of our shower songs.
A multi award-winning integrated campaign that united a nation in the midsts of the worst drought in over 100 years.
With the support of a courageous client and the efforts of every discipline within the agency, we successfully executed the campaign of the year in less than five weeks.
This campaign encompassed print, press, activation, radio, digital and media components, resulting in a highly impactful and comprehensive campaign.
Agency: King James Group
Chief creative officer: Alistair King
Executive creative directors: Damian Bonse, Dan Pinch
Creative directors: Damian Bonse, Jared Osmond
Copywriters: Susan van Rooyen, Jared Osmond
Digital copywriters:Emma Drummond, Kirsti Rivett
Art directors: Moe Kekana, Damian Bonse
Designers: Francois Linde
Production: Wesley Coller, Ananda Swanepoel, Kathi Jones,
Client service: Sean Hanekom, Kirsten Bohle, Qanita Smith, Roxy Hancke, Yonela Bungane
Senior digital project managers: Rehaanah Hendricks, Emma Rasmussen
Website: Genie Botha, Pete Blaszkiewicz, Chloe Igo, Liezl Fourie, Dan Zoeller
PR: Lauren Volmink, Bukelwa Monqo, Julie Etheridge, Samantha Corbett
Music production company: We Love Jam
Music producer: Jeremy de Tolly