The Inspiration
The Scamp
The Cruising 101 Chrysler SE Car
The Billboard
To remind people about the delights of flying, kulula.com added a new set of wheels to its fleet of 10 trusty planes. But unlike its airborne sisters, this one-of-a-kind ride enjoyed cruising the highways instead of the high skies.
Particularly enjoyed producing this campaign because it involved a vintage 1976 Chrysler Special Edition (I am a car fanatic) and with a generous budget, I project managed this concept from A-Z. Purchasing the car, adding the striking signature style through to finishing final artwork before letting it loose on the highways around Cape Town to make fans smile.
The end result? A fully restored and transformed Chrysler featured in an out-of-home (OOH) campaign. It's a pity I don't have the before pictures of the vehicle for the "before and After" result :)