I thoroughly enjoyed overseeing the art direction for this project, which included challenging finishing processes, event branding, pop-up stands, and out-of-home (OOH) placements. It was exciting to push the boundaries and work closely with the artists to achieve the desired look and feel for the campaign.
Handmade Contemporary is an annual fair and online market place that curates and showcases Africa’s design talent, creativity and flair.
The fair is sponsored by Sanlam (one of the largest FSPs in South Africa). Each year we were challenged to create and execute a creative ideation that showcased Sanlam at this annual fair.