We gave South Africa the best kind of retail therapy –the chance to shop for good. We used traditional retail media and spaces designed for South Africans to spend on themselves and got them to shop for the greater good. Our Shop for Good campaign comprised of a printed catalogue inserted into the Sunday Times, shopforgood.co.za – a responsive online shop, shoppable ads on social media, and a pop-up shop at events.
Shop for Good gives South Africans the chance to shop quickly and easily via SnapScan in the catalogue and pop-up shop, or by adding items to an online shopping basket on the website.
Through Shop for Good, an innovative campaign that offers a unique retail experience, we aimed to make a real difference in Sanlam Blue Ladder Schools and to education in our country, today and well into the future.
Bookmarks 2019 Bronze winner - Microsites
Loeries 2018 Finalist - Communication Design: Direct and Promotional Mail
Loeries 2018 Finalist - Digital: Website or Microsite
Agency: King James Group
Chief Creative Officer: Alistair King
Creative Director: Graeme McCree, Eugenie Botha
Executive Creative Director: Jenny Ehlers, Daniel Pinch
Art Director: Graeme McCree, Michelle Baron, Lisa Hodgskiss
Designer: Michelle Baron
Writer: Wendy Birt, Melanie Horenz, Emma Drummond, Kirsti Rivett
Digital designer: Joe Van Schalkwyk, Eugenie Botha
Development: Pete Blaszkiewicz, Anneria Du Plessis, Matt Cech
Account Management: Timothy Young, Kirsten Bohle, Sean Hanekom, Roxy Hancke, Clementine Mojapelo
Producer: Wesley Coller, Samantha Wentzel, Sallyanne Lewendon, Kim-Lara King
Project Manager: Alice Jakins, Christia Wollner, Emma Rasmussen